B2B Solutions

We create trade marketing systems that turn advisors, creators, and partners into your most persuasive advocates.
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The Challenge

In luxury travel, advisors remain powerful curators. But most brands rely on fragmented contact lists, outdated incentives, and inconsistent outreach. Without structure, your story gets lost in the noise. With a thoughtful system, advisors don’t just sell you — they choose you first.

Trade Marketing System Design

METHODOLOGY

Our Trade Marketing System Design builds a dual-path funnel that ensures every advisor — whether high-intent or low-awareness — is engaged, nurtured, and guided toward advocacy.

o1/ Segmentation & Enrichment

Organize your advisor ecosystem with data-led segmentation: identify who holds influence, who drives volume, and where untapped potential lies.

o2/ Dual-Path Nurture

High-Intent Advisors: Personal, white-glove engagement — founder-led calls, direct relationships, and fast-track conversion.

Low-Awareness Advisors: AI-assisted nurture that warms, qualifies, and steadily elevates them into active promoters.

o3/ Journey Mapping

Define the advisor journey from never heard of you → considering you → wanting to sell you first → making you part of their core portfolio.

o4/ Enablement & Storytelling Tools

Deliver co-branded kits, private newsletters, first-look offers, and personalized updates that equip advisors to tell your story persuasively and often.

Execution & Focus Options

Once the system is designed, we operate it with you — blending automation with personal touch to keep your network engaged and producing results.

Choose Your Focus

  • LinkedIn, email, and webinar campaigns that keep advisors informed, inspired, and active in promoting your product.

  • Exclusive newsletters, co-branded decks, and first-look offers that make advisors feel part of your inner circle while elevating their ability to sell.

  • Advisor-facing automation that answers questions instantly, flags high-intent opportunities, and ensures no lead or inquiry goes cold.

Scaling Loyalty and Conversions

CASE STUDY

o1 / Challenge

A scattered network of agents with inconsistent communication and weak loyalty.

o2 / Approach

Segmentation of thousands of records, creation of a dual-path nurture funnel, and delivery of advisor toolkits and personalized content.

o3 / Result

A reactivated pipeline of engaged advisors, stronger conversion, and repeat bookings from partners who now see Cottar’s as a core portfolio brand.

Let’s create a digital presence that inspires and converts.

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