From Guesswork to Growth: Data Science and AI to grow B2B sales
Marketing to travel advisors is often where the easiest wins hide, yet most hotels still rely on manual spreadsheets, generic emails, and sheer luck. The result? Missed opportunities with the very agents who shape perception, storytelling, and sales in luxury travel.
This November 18th in Boston, Advant will challenge that status quo at the Relais & Châteaux Annual Congress, with four back-to-back sessions hosted by Matthew Lo (CEO) and Pooja Bhaskar (COO). Together, they’ll unpack how the future of luxury marketing is shifting, from service to identity, and from guesswork to scalable growth.
Inside the Session
Using real examples from Advant’s work with independent hotels and global brands, Matt and Pooja will demonstrate how hotels can:
Turn agent relationships into measurable growth systems
Use off-the-shelf tools and AI automation to scale personalization
Build data-driven funnels that move agents from low awareness to high intent
Framed through the journey of a fictional luxury travel advisor, “Jessica,” the session unfolds classroom-style, showing how hotels can convert data, storytelling, and human touch into one seamless, high-performance sales journey.
What You’ll Learn
You’ll walk away with a ready-to-apply framework and access to a free diagnostic tool to jumpstart your own agent engagement strategy, whether you’re working from a basic spreadsheet or a full CRM.
Interested in transforming your trade marketing?