From Guesswork to Growth: Data Science and AI to grow B2B sales
If you’re here, you’ve just joined us at the Relais & Châteaux Annual Congress — welcome.
Hotels have long relied on manual spreadsheets, generic blasts, and a bit of luck to win over travel advisors. The result? Missed opportunities with the very people who shape perception, storytelling, and sales in luxury travel.
Today in Boston, Advant challenged that pattern. Across four back-to-back sessions, CEO Matthew Lo and COO Pooja Bhaskar unpacked how luxury marketing is shifting — from service to identity, and from intuition to scalable, data-driven growth.
Key takeaways from the session
Using real examples across independent hotels and global brands, Matt and Pooja showed how you can:
Turn agent relationships into measurable growth systems
Use off-the-shelf tools and AI automation to scale personalization
Build data-driven funnels that move agents from low awareness to high intent
Framed through the journey of “Jessica,” a fictional luxury travel advisor, the session demonstrated how hotels can weave data, storytelling, and human touch into one high-performance sales engine.
Get the Full Playbook — Exclusively for R&C Attendees
You were part of today’s conversation. If you’d like to go deeper, access the tools, or get tailored insights for your property, share your details below.
By filling in the short form, you’ll receive:
The complete session playbook and slides from From Guesswork to Growth: Data Science and AI to Grow B2B Sales — including visuals and practical takeaways from the session.
Limited-time access to the live presentation deck, with screenshots and guidance on applying the featured tools and workflows in your own context.
A complimentary enrichment and segmentation review, where our team will run a sample of your data to reveal patterns and opportunities tailored to your brand.
Direct access to Advant’s strategy and AI team, for follow-up questions about any demo, workflow, or use case we explored together.
You’ll receive everything in one concise, thoughtful follow-up — designed to be useful, not noisy.
Stage 1: Discovery — From Invisible to Seen
Hotels don’t struggle because they lack quality—they struggle because they lack visibility. With advisors flooded by choices, standout properties still get overlooked, leaving discovery to chance and hope.
Stage 1 highlights where visibility breaks down — and how AI identifies which advisors matter most so your brand shows up where it counts.
Stage 2: Awareness — Make Your Property Unforgettable
Once advisors discover you, the next challenge is staying memorable. Heavy decks and PDFs get buried instantly.
Stage 2 shows how AI turns static material into polished, visual, pitch-ready assets that keep your property top-of-mind and create fast, meaningful interest.
Stage 3: Consideration — Remove the Friction
When advisors are ready to consider your property, delays kill momentum.
Stage 3 removes friction with instant, intelligent responses that deliver rates, availability, and key facts directly inside the tools advisors already use — making your hotel feel seamless and reliable.
Stage 4: Intent — Keep Momentum Alive
When advisors are ready to recommend your property, the smallest gap can stall the deal.
Stage 4 uses AI to keep the energy alive: faster follow-ups, clean quotes, clear commissions, and all the right assets in one unified workflow.
Stage 5: Advocacy — Turn Stays Into Lasting Loyalty
Loyalty fades when hotels reconnect only when they need something.
Stage 5 flips that narrative with AI-powered touchpoints, exclusive stories, early offers, and intelligent portals that build long-term trust and turn advisors into real advocates.
Interested in transforming your trade marketing?