Claire · Relais & Châteaux
Claire watches six commercial streams overnight and delivers what matters to your WhatsApp before the day begins. Built for Relais & Châteaux general managers.
Built with the Relais & Châteaux community
99% of participants came back — repeatedly, without anyone prompting them. The median was eight messages per person. These are the questions they brought.
"How do I capture the clients who are no longer going to Dubai?"
General Manager · Boutique City Hotel · Morocco
"Should we price higher than the new luxury competitor opening nearby?"
General Manager · Boutique Hotel · Morocco
"I have no trade show budget. What is my prospecting strategy?"
Sales Director · Château Property · France
"Is my flagship suite priced correctly? It is 180m² with a terrace and a panoramic view."
General Manager · Boutique Hotel · Morocco
"We produce wine on the estate. Can you build a commercial proposal around that?"
Owner · Wine Estate Hotel · France
"My real top markets are Germany, Bulgaria, Romania. The report has it wrong. Here are the actual numbers."
Revenue Manager · Luxury Island Resort · Greece
Members were not looking for a smarter search engine. They wanted someone who would take it to the goal line.
Most commercial intelligence stalls between the insight and the action. The data arrives but the brief does not get written. The signal fires but the email stays in drafts. Claire is built around both halves: six streams watched every morning, a signal delivered to WhatsApp, and a Move that is already complete when you say yes.
In practice
Marco Ferretti manages Villa Olmeda — a Relais & Châteaux estate in Umbria, sixteen suites, a Michelin-recognised kitchen. He reads Claire's brief standing in the kitchen. Three signals converged overnight.
He is on his way to the property. Two words. Claire reads the response and begins assembling the market picture — cross-referencing the RC LATAM network against advisors most likely to know heritage Umbrian properties.
Two RC LATAM advisors are already identified — heritage Italy specialists in São Paulo. The Briefs are in progress.
The week's commercial direction is already set. Brazil is in motion. The two advisors are identified. Claire is working in the background while he opens his first meeting of the day.
Market Brief and Competitor Brief in the dashboard. A Campaign Draft — audience, channel, message, timing — follows Friday. Marco edited one line in the outreach email. The São Paulo agency replied within 24 hours.
Every morning, six streams are monitored. When something worth acting on appears, Claire builds the intelligence and writes the action — both arrive complete.
Every compset correction. The pricing decisions held under pressure. The advisor who went quiet in January and came back when Brazil opened up. The GM who reads rate alerts at 9am and acts on them by 9:15. That picture sharpens with every conversation. Starting now means it is sharper sooner.
Claire monitors six commercial streams every morning, produces ready-to-use Briefs and Drafts on demand, and integrates with GA4 and Meta as standard. Claire does not take August off.
A GM used a Draft from Claire to contact an agency she had not reached in three years. The email took nine minutes to review and send.
The agency replied within 24 hours. Two group bookings followed that summer.
That is one email. Most hotels have twenty conversations like that sitting unstarted.
The question is not whether Claire pays for itself.
The question is what it costs to leave those conversations unstarted.
Same morning WhatsApp. Same six signals. Different depth and capacity.
Four months of Claire Daily Plus — normally €260/month — at half price. That is €130/month, charged from Month 2. Month 1 is setup: Advant configures everything, you share the data. We do the rest.
After four months: €260 a month.
Fifteen founding properties. You are not testing something — you are the first to unlock what Claire becomes when it knows a hotel well. Your feedback shapes the roadmap. You will see it respond.
You start with a conversation. From Month 2, the work begins.
What is happening across these 121 hotels
is not happening in isolation.
There is something else at work here.
It is the network itself.
Its signals, its compset, its agents, its commercial moment. Everything Claire knows about Villa Olmeda is specific to Villa Olmeda — built from that hotel's data, that GM's decisions, those agent relationships. No other property sees it.
Which markets are moving across the membership. Which distribution channels are gaining ground. Where the next opportunity is forming before it is visible from outside. The intelligence that only a network at this scale can generate.
When RC holds a trade event in Paris, Claire identifies the six properties with most to gain from the agencies in that room. Each arrives knowing who to speak to and what to say. The brief is already drafted.
When a Virtuoso agency in Tokyo begins enquiring about Umbrian properties through the RC network, Claire routes the intelligence to the right hotel as a priority Outreach Draft — not a newsletter item, but an action for this week.
No commercial data passes between member properties. The intelligence comes from the RC network, from public sources, and from what Claire has learned about each specific hotel.
A 45-minute call with Advant. You share your compset, your key markets, and your three or four most important agency relationships. That is the brief. Nothing else is required from you.
Your property profile is built. Signal streams go live. WhatsApp is connected. Your first morning brief arrives before 8am on Day 4. Advant handles everything in between.
Claire identifies the first signal worth acting on. A Brief or a Draft is ready. You review, approve, or redirect. Claire learns from that response. The picture sharpens immediately.
Billing starts. Claire is running six streams every morning, building context with every conversation, and getting sharper by the week. The longer it runs, the more it knows.