Maana Homes
Balancing modern living and ancient wisdom, MAANA HOME’s three ambitious projects are born out of the owners’ dream to bridge the gap between a warm sense of home and high quality hospitality experiences.
Balancing modern living and ancient wisdom, MAANA HOME’s three ambitious projects are born out of the owners’ dream to bridge the gap between a warm sense of home and high quality hospitality experiences.
Relationship-led, globally distributed agent network
The challenge
Hundreds of specialist agents, deep personal relationships, but no clear visibility into who was actively selling, who was warming up, and who had gone quiet. Sales effort relied on memory and instinct.
What we implemented
A structured agent intelligence layer with intent-based scoring and relationship-sensitive automation, designed to protect tone and trust.
The outcome
Sales teams focused senior time on agents showing real buying signals, while automation maintained continuity without diluting exclusivity.
Long consideration cycles, complex itineraries
The challenge
Agent enquiries were infrequent but high-stakes. It was difficult to tell which conversations were genuinely progressing toward a sale and which were exploratory noise.
What we implemented
Intent-driven scoring and an AI concierge to handle early-stage feasibility, questions, and itinerary exploration.
The outcome
Sales teams intervened at the right moment, not too early and not too late, improving conversion without increasing workload.
Allocation pressure, limited inventory
The challenge
Strong trade demand across multiple properties, but no system to prioritise agents based on commercial impact. Misallocated sales time directly affected yield.
What we implemented
Agent scoring aligned to fit, engagement, and allocation relevance, giving teams a shared prioritisation framework.
The outcome
Sales effort aligned with inventory strategy, reducing wasted conversations and improving confidence in allocation decisions.
Story-driven, brand-sensitive
The challenge
Agents needed education and confidence before selling, but engagement lived across emails, webinars, and portals with no clear visibility.
What we implemented
An adaptive agent portal and AI assistant that reinforced brand narrative while capturing engagement signals.
The outcome
Agent education became measurable, follow-ups became timely, and storytelling translated more reliably into qualified enquiries.